News

Less than a third of men wear sunscreen, so it isn't surprising that the leading demographic for skin cancer are men over the age of 55. Researchers have put this down to the old-fashioned, macho attitude that sun protection is only for wimps, but prevention is better than cure as they say, and besides, you can't argue with the Wolverine!

Ever wondered why the skin on your bottom is, well, smooth as a baby's bottom? Over-exposure to the sun's UV rays is a known cause of premature skin damage and wrinkling tends to be more pronounced on exposed areas such as our faces, necks and arms. Make a Joopy shade part of your sun protection routine today ... slip slop slap & CLIP!

Many people think that going sunbathing during their youth means there's no point bothering with sun protection now they are a little older. But sun protection works at any age to keep your skin youthful and cut your risk of skin cancer, so be sun smart always. Slip, slop, slap and don't forget to clip on your Joopy shade while driving!

We're coming up to the extreme UV levels of summer! Wherever you are, protect your skin when outdoors or driving, even on the cooler days, as lower temps doesn't mean lower UV. Stay shaded and stay cool!

The UK's just had one of its hottest summers on record this year and over a quarter of British drivers reported suffering from sunburn in the car, with over half not realising that UV rays could penetrate the side windows. Many motorists don't realise that they are still exposed to the sun's UV rays even behind the glass windows of the car. The windscreen blocks most of the UV rays, but the side windows allow a large portion of a component called UVA to pass through. While UVA does not cause sunburns, it damages the skin's collagen and leads to...